The 2014 Jeep Cherokee
In what appears to be an attempt to pursue new markets, the newly revived 4th-edition Jeep Cherokee has undergone an extensive facelift for 2014. At the recent New York Auto Show, Chrysler debuted what's become a controversial and polarizing design. No longer looking rugged and utilitarian, the new design makes the SUV nearly unrecognizable as a Jeep. Taking off road to the streets, Jeep has taken it's rugged sturdiness and put a pretty face on it, making it more competitive in the hot mid size SUV segment, where vehicles get more stroller action than dirt roads. The off-roading abilities are still there, making the Cherokee likely the family vehicle that hauls everyone to the cottage, or serve as a dual purpose vehicle between job site and suburban family duty. Jeep calls it a capable off road vehicle that also performs well on pavement. In reality, while consumers like the idea of a rough & tough truck that will keep their family safe and manoeuvre through all situations, other factors such as fuel efficiency and car-like drivability rank higher on their list of priorities.
More Source: autoExpert.ca